Social Media Get Serious

http://www.businessinsider.com/the-social-media-honeycomb-2012-9

This paper deserves some attention because:
1) it layouts the foundation in attempt to understand how social media operates.
2) it gives social media a well concise definition with its honeycomb analogy.
3) it offers practical implications and relevant examples for mid-level managers in explaining what social media is.
4) it was written by my BUS450 professor at Simon Fraser University.

Read the paper now!

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