http://www.businessinsider.com/the-social-media-honeycomb-2012-9
This paper deserves some attention because:
1) it layouts the foundation in attempt to understand how social media operates.
2) it gives social media a well concise definition with its honeycomb analogy.
3) it offers practical implications and relevant examples for mid-level managers in explaining what social media is.
4) it was written by my BUS450 professor at Simon Fraser University.
Time to analyze how well you are doing with your Twitter account and your Linkedin profile. This article wraps up and suggests couple of free tools to analyze the social footprint you’re leaving behind from your social profile accounts. Most of the tools are quite noteworthy and they’re already ramping up quite a few users in the community.
If you’re keen in how influential you are online or you’re just curious how exposed you are online. Definitely check out the article.
