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http://www.fastcodesign.com/1672657/google-s-dead-simple-tool-for-making-ux-decisions-2-jars-of-marbles#6

There’s only one thing I got out of this article:
Understanding user behaviours.

These users expectations are especially true and must be kept in mind when sitemapping, wireframing, visual styling:

  1. I should always know where I am.
  2. It’s not my fault.
  3. Only interrupt me if it’s important

I couldn’t agree more if we are able to meet these expectations, we would see a huge dive in user frustration and confusions and hence a up spurge in user satisfaction.

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